WebAestheticLab — Studio · Bucharest
Specimen №26.05  ·  WebAestheticLab București, Romania  ·  Studio open Mon — Fri · 09:30 → 18:30

A studio for
considered
web design
one composition
at a time.

We design and hand-build editorial-minded websites for businesses that prefer to be read carefully rather than scrolled past. No templates. No framework gravy. No filler.

Now booking · Q3 2026 Begin a project
47
projects shipped since 2021
3
people on the studio floor
0,8s
median first contentful paint
11
countries we have shipped to
01
Specimens

Selected work, arranged as a small catalogue.

A handful of recent projects — hotels, supplements, architecture, law, restaurants, publishing. Different sectors, the same considered way of working.

2025 Casa Meridian — visual specimen
Boutique hotel — Sibiu № 01

Casa Meridian

A 11-room hotel in Sibiu’s lower town gets a website that reads like a slow Sunday paper.

    Direct bookings +38% Average session 3:42 Lighthouse 98 / 100 / 100 / 100
2024 Norvika — visual specimen
Functional supplements — Cluj № 02

Norvika

A clean editorial e-commerce build for a Romanian supplement brand stocked across the EU.

    Conversion rate +52% Cart abandonment −19% 0 framework dependencies
2024 Studio Malachi — visual specimen
Architecture — Bucharest № 03

Studio Malachi

A working portfolio for an architecture studio with twenty years of unsorted archives.

    12 case studies migrated Press inquiries +4× Hand-edited CMS
2023 Orbis Counsel — visual specimen
Legal advisory — Iași № 04

Orbis Counsel

A serious site for a serious firm — restrained type, no stock photography, real partners.

    Average page load 0.7s Mobile bounce −22% WCAG AA pass
2023 Grădina de Sare — visual specimen
Restaurant — Brașov № 05

Grădina de Sare

A single-page site that lets a 28-seat restaurant turn down reservations politely.

    Reservation form CTR +61% Single-page composition Built in 2 weeks
2022 Perimetru Press — visual specimen
Independent publisher — București № 06

Perimetru Press

A reading-first publisher site with Stripe-powered subscriptions and a beautiful archive.

    Subscribers ×3 in six months Custom Stripe checkout Long-form reading mode
02
Practice

A small set of services, practised well.

We do six things. We do them carefully. The full list of capabilities, what each engagement looks like, and what it costs — on the next page.

03
Voices

What our clients say, in their own words.

We collect testimonials by asking three questions, in writing, three months after launch. The answers are reproduced here without edits.

They wrote our site like it was an essay. Every paragraph earns its place. We have stopped apologising for our website at dinner parties.
Mara Albu Founder, Casa Meridian
I have commissioned three sites in eight years. This is the first one I am actually proud of. Lighthouse 98, and our cart abandonment is down nineteen points.
Tudor Negoiță Co-founder, Norvika
They asked us harder questions than our consultants did. The website is the smallest thing we got out of the project.
Cristina Manea Managing Partner, Orbis Counsel
The studio works the way a small architecture practice works — slowly, with drawings, and then very quickly at the end. We would commission them again tomorrow.
Vlad Petrescu Principal, Studio Malachi
04
Begin

Have a brief, a budget, or a good question?

We reply to every message within two working days — with a proposal, a calendar invite, or a polite note explaining why we’re not the right studio for the project.

Start a conversation See pricing