Journal · Notes from the studio
Long-form notes
from the practice.
A few times a quarter, one of us writes a longer note — on a project we shipped, a client we lost, a piece of the practice we changed our minds on. No SEO content. No newsletters with three calls to action. Just essays, more or less.
Against the template
Templates have a place. They are not the place where bespoke web design lives. A short defence of working from a blank page.
Read Feb 2026Why we still write HTML by hand
A short technical note on why our build is closer to 1998 than 2026 — and why our clients’ sites load faster because of it.
Read Jan 2026In praise of the five-page website
Most businesses do not need twenty-eight pages. They need five excellent ones, written by someone who has met the founder.
Read Nov 2025Pricing without anxiety
A note on why our prices are on the website, in lei, with VAT clearly marked. And why this is, somehow, still unusual.
Read Sep 2025A grammar of revisions
How we structure feedback rounds so that revisions move a project forward instead of in circles.
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