For most of the last twenty years, design agencies have refused to publish their prices. The reasoning is that every project is bespoke, every client is unique, and a public number would lock the studio into work it cannot afford to do.
There is some truth to this. There is also a great deal of self-protection. A public price is also a public commitment — to a scope, to a quality bar, and to the kind of client a studio wants to attract. We have published our prices for three years. We have not regretted it.
The clients who arrive having read the pricing page know what they are buying. Their projects start faster, with less back-and-forth, and finish closer to schedule. We have lost work because of the pricing page. We have lost worse work, in roughly the same proportion. The economics have been kind to us.
If a number on a page is too rigid for your business, publish a range. If a range is too rigid, publish the median of your last ten projects. Anything is better than the silence we have all agreed to keep about money.